Metrics, Terminology & Methodology

Nudge has developed an array to metrics in order to understand, optimize to and verify the value of content marketing initiatives.

We have sought to push off industry norms but haven’t been afraid to rethink some fundamentals that needed attention (pun intended).

This page is designed as the definitive repository for Nudge.

 

METRIC

DEFINITION

PEOPLE

The numbers of users who visited a piece of content in your campaign at least once.

AVERAGE SCROLL

The % down a page a user has scrolled.

EARNED IMPRESSIONS

Page impressions created from sharing of the content.

VIRALITY

Of those who arrive on the content from social, how many shared again.

SHARES

The number of social actions (i.e. likes/shares/comoments) which create a sharing behavior.

ENGAGEMENT

The ratio of shares over people.

ATTENTION MINUTES

How long people consume your content.

BOUNCE RATE

What % of impressions left without engaging in the content.

 

 

Slices of the data

Sometimes self explanatory, sometimes not. We have cleared that up below.

 

SLICE

DEFINITION

TIME TO SCROLL

An aggregate view of how people are scrolling down the content and the time it takes to get there.

DROP OFF

An aggregate view of how people are scrolling down the content and where they drop off.



 

 

Bread & butter metrics

Sometimes self explanatory, sometimes not. We have cleared that up below.

 

METRIC

DEFINITION

LOCATION

Where people are consuming your content.

DEVICE

Which device people are consuming the content on.

DEMOGRAPHICS

Age, gender & income of your audience.

 

 

 

 

 

 

 

 

 

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